Smarter shopping clarity

Product clarity, from ingredients to ownership.

Scan a barcode to see product facts, brand context, ownership, confidence, and how the available information may fit your values.

AI summaries Product facts Ingredient clarity Brand context Ownership map Source confidence
Adipity product result screen showing alignment, confidence, dealbreakers, and value alignment.
Scan preview Alignment, dealbreakers, dietary concerns, values, and alternatives in one scan.

How Adipity works

Select your values. Scan a product. See what matters.

Pick what matters to you. Adipity keeps the scan simple first, then shows facts, ownership, and sources when you want more.

Illustration of a shopper selecting values on a phone.
01

Select your values

Pick the topics you care about, like nutrition, animals, climate, workers, accountability, and transparency.

Illustration of a shopper scanning a grocery product on a shelf.
02

Scan the barcode

Adipity looks up the product, brand, parent-company context, and useful sources when available.

Illustration of a shopper reviewing product result cards on a phone.
03

Decide with context

See the fit, the reasons, the confidence, and possible alternatives when they are available.

The problem

Product information is scattered when shoppers need it most.

Labels, ingredients, certifications, ownership, labor records, climate signals, and transparency claims usually live in different places. In the aisle, that turns into guesswork.

Product facts need a quick read.

Labels and ingredients help, but shoppers still need a fast way to understand what matters.

Brand and ownership details are hard to find.

The company behind a product can matter, but that information usually disappears at the shelf.

One-size ratings miss the real choice.

Fit depends on your values, the facts available, and where each detail belongs.

The scan result

What a scan brings together.

One scan brings the missing context together. Adipity connects product facts, brand context, ownership, sources, confidence, and possible alternatives so shoppers can understand more than the front label.

Illustration of a thoughtful shopper using Adipity in a grocery aisle.
Evidence in

What Adipity gathers

  • Product facts
  • Brand context
  • Ownership signals
  • Dietary flags
  • Source records
  • Value signals
AI layer

Turns evidence into plain English

AI explains the available context while sources and confidence stay visible.

Shopper view

What you can act on

  • Quick read
  • Values
  • Dietary concerns
  • Concern flags
  • Confidence
  • Source links
  • Ownership context
  • Possible alternatives
  • Report issue
  • Saved lists

Values as the centerpiece

Your values shape the result. Facts shape the explanation.

Adipity keeps results personal and easy to understand, with short reasons, visible confidence, and clear links to the product, brand, company, or region.

Health & Nutrition

Nutritional fit, ingredients, processing, allergens, and label clarity.

Animals

Animal welfare, animal-derived materials, and category-specific signals.

Environment & Climate

Packaging, category impact, climate signals, and parent-company context.

Workers & Labor

Labor, sourcing, supply-chain, and parent-company signals where data supports them.

Democracy & Accountability

Political transparency, lobbying disclosure, and company accountability without party scoring.

Transparency

Disclosure quality, source clarity, confidence, and limited information signals.

AI + trust

AI-powered clarity, source-backed results.

Adipity uses AI to explain, summarize, compare, and translate available evidence, while keeping sources, confidence, and attribution visible.

Sources stay visible

Results point back to where facts came from.

Confidence is shown

Limited information is treated as limited information.

No paid placement

Brands cannot pay to change results or recommendations.

You stay in control

You choose the values that shape your results.

Illustration of shoppers reviewing source-backed product confidence cards.

Why now

Shopping is ready for better context.

Scanning already feels familiar.

People already scan for ingredients and nutrition. Adipity extends that habit to the product, brand, and company behind the barcode.

Values matter at the shelf.

Sourcing, labor, animals, environment, political transparency, and company accountability matter most when people are choosing between real products.

Honesty builds trust.

Adipity shows what is known, when information is limited, and why a result looks aligned, mixed, or variable.

Join the waitlist

Be first in line for a clearer way to shop.

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